Sorry Giorgio, But What Were You Thinking?
I had to pinch myself while watching the Armani Prive Fall 2014 couture collection. Not because I thought I was dreaming but just to stay awake. The repetitive nature of the looks and colors was drabtastic. What couturier shows multiples of a look in different colors? With the regulation on couture that demands 50 new designs each season, how can you waste a look by duplicating a silhouette? And if it’s NOT a duplicate then why so similar?
I think it’s interesting that Lisa Armstrong of the Telegraph commented on “his willingness to take risks;” but when I look at the collection, all I see is a safety net. In a topsy turvy and potentially dreadful economy, the climate of couture is cooling. Not frozen, but a bit more safe and subdued. Armani is clearly producing a more salable collection versus one that takes risks and dives into chasms of creativity which we’ve seen in the past (take Spring or Fall 2011 couture for a shiny example of Armani without boarders).
Oh I know what it is… these looks aren’t couture… they’re ready-to-wear! Seriously, aside from a few of the evening looks, the only fanciful thing on the runway was the hats, and they weren’t even Armani.
The thing is, this collection will sell… it will sell really well. Is it because of the classic lines and monotonous color palate or simple safe designs? Who can say? I suppose the adage “if it ain’t broke, don’t fix it” comes to mind, but next season I am hoping for the Armani I adore with his shocking silhouettes and romantic evening gowns. Preferably in one color each this time.
Images from Style.com