Regardless of who your clients are they want one thing, sound construction. Regardless of price, color, or silhouette if you have thread hanging off a seam or puckering where there shouldn’t be you have lost reputation points and a potential customer. From serge to seams every stitch has to be flawless. Build your garments from the inside out and focus on creating a form fitting garment that holds everything in place. Use interfacing when you have to, invest in quality fabric that will hold it’s shape, and adopt the phrase: anything that is worth doing is worth doing right.
So after that little rant and you have understood that construction is everything, it’s time to move on to the actual design process. As per Thomas Maier I’ll go through the process in the order that makes sense from a saleable perspective. So color, fabric, then silhouette and finally a little on what is trending for 2013.
Color being the most important factor in the decision process must be focused on first. It’s important to choose a palate that has a balance to it in so much that the pop colors of the colors are less than the classic colors you use as the main color board of the collection. It is also good to note that your prints should have your main colors within them in one form or another for consistency. The reason for not using all bright colors all the time is that it will actually turn clients off rather than attract them to your line. You want the line to get noticed but in a positive way.
One way to achieve this is to recognize that bright colors are great but a classic line will sell better so erring on the side of caution is far better than exploding your line into a million brightly colored pieces. Rather, spread out the color throughout your deliveries but in cohesive groups. Another way to achieve a color rich and well balanced collection is to use more neutral colors in place of the color trends or in addition to. This will help to add to your collection’s color theme while adhering to the trends. For example Spring Summer 2012 is all about mint green and bright orange. If you decided to use these colors then mixing them with forest green and peach would compliment to the trends while subduing them at the same time balancing the eye.