The Silhouette is important in every piece you do and is the single element of a collection that can most define a designer. Championing an empire waist or a hool-a-hoop skirt will allow your clients to see an outfit and think of your brand. Some people who have used defining silhouettes are Dolce and Gabbana with their high armholes and slender silhouettes, Prada with her high waisted dresses and short hemlines, and Alexander McQueen with fluttering dresses made of flowers and other flowing materials. Each of these shapes help to build a brand which will help market, and ultimately sell your collection so pick a silhouette that you can champion.
Here are a few repeat silhouettes that are in for Spring 2012 but rotate every eight seasons or so. Pronounced shoulders by way of shoulder pads or layering fabric are ni style but not as big as in 2011 when dresses were starting to look completely 80’s. Sleeves on dresses are huge from the Oscars to the Met, all the celebrities both young and old are wearing full length sleeves. A key element to the sleeves of 2012 are that they are slim and straight, I predict that they will balloon around the shoulders and may even become a princess type sleeve for Spring Summer 2013.
If there was ever a dress that could replace all dresses it would be the Maxi dress … slim and straight, floor length is great. The Maxi can also be called a sheath dress but the overall silhouette is slim and long and it attracts a slim clientèle with a lot of room for detailing such as sheer cutouts, embroidery, or embellishments. Another trend that is catching on is adding a peplum to a dress. The frill along the wait or at the bust is not always attractive on all body types, but the perfect puplum adds elegance and a dash of fun to an outfit. The Peplum adds to the silhouette by enhancing the hips and narrowing out the waist which can be perfect for an hour-glass themed collection. IT is important to note that enhancing the hips is exactly the opposite of what a lot of women want to do but so if your demographic is in the plus size category then maybe skip the peplum or any other additions to the waist or hips.
Colors are immensly important in your collection (obviously) so choosing them is tough but getting them on trend can be even more difficult. When looking for color trends for spring summer 2013 take notes from the previous year and expand from there. 2012 used mint green and safety orange a lot as well as a medley of neons so take that and adapt it to your own line in a way that is fitting with your demographic. You will be left with colors that are the next generation and likely the next seasons color trends. Believe it or not fashion is a living breathing thing and when you are entrenched in the industry you will start to see the ebb and flow of the trends. I believe that since neons were so bright for 2012 lighter more delicate colors will be in for 2013 as will colors used in the 18th century. Think Versailles wallpaper and frescos and you will get a good handle on 2013.
Prints and Patterns are also super important in a collection and a line without them is like a salad with no dressing. It isn’t crucial but definitely less zesty without. Canadian designer Sarah Stevenson designs her own prints around her inspirations for the season and then digitally prints them onto silks and other fabrics. She has had a whirlwind of success and her dresses and scarves are always featured in magazines and blogs because of her amazingly detailed and custom-made prints. Another Canadian designer that championed their own prints are the brother and sister duo from Juma. They take inspirations from their annual trips and craft their own prints then place them on silk dresses that literally have the seasons inspiration plastered on them. The result is gorgeous and the pieces are amazing to see as such they are gaining a following quite quickly.