Bieber and Stone for CK Jeans
Justin Bieber is kind of like that cold that you just can’t shake. You know the one… everyone gets it, you try your damnedest to fight it off, but invariably you succumb to its mucus filled ravages. Enter Calvin Klein, a brand of underwear that- in the style of Gotye- I use to know. At first I asked myself “Why use Bieber Now?” Justin has plateaued, why not use him at the height of his career? I felt like an idiot when I quickly realized that the doe-eyed child was like 15 when it all went down, and that would have been really creepy and slightly more disturbing. Only slightly.
Speaking of disturbing:
I don’t like him. There I said it. And I should point out, that I’m just disgusted with myself that the first place my eyes darted to (after the horror of seeing his monochromatic mug) was his crotch. Apparently my filthy mind still wanted to see what he was packing. I’m not proud of it. *Shudders*
The photography, or rather… Photoshopping certainly had some merit (then again it is a multi-million dollar campaign, so it should go without saying) for those willing to momentarily overlook the fact that it’s Bieber making Bieber face. Why make the face? Why look so pained and/or confused? Was he surprised to be there? Did he forget were he was? Maybe he didn’t know how to act standing beside Lara Stone (the stunning model from the Netherlands). Oh, Bieb’s also “modeled” his undies as a preview on stage at the 2014 Fashion Rocks held at the Barclays Center of Brooklyn (back in September) in NYC.
It’s funny how that expression elicits feelings of rage. I should talk to somebody about that. Anyways… I’m sure JB’s millions and millions of followers will be thrilled and likely motivated to buy the undies and jeans, imagining that they’ve just purchased the same pair he wore. Gross. But from a marketing/sales perspective it’s a pretty solid plan. Good job CK! It’s cheap, but it’ll sell.
I knew something was amiss (yes, after shamelessly checking out his package). It would appear that CK’s creative department took some “artistic” liberties with Bieber Junior and the rest of his Photoshoped frame.
Way to round out the portrait guys. For shame.
In addition to enlarging his, umm…manly parts, that good ‘ol creative team at Calvin Klein pumped up Bieb’s pecs, biceps and quads. The photo’s come from BreatheHeavy.com, claiming an inside source leaked the pre-photoshoped pics. The same source obviously had beef with Justin (shocking!) saying Justin acted like an ass, explaining that:
He was basically a douche. He hit on Lara several times and she had to stop him, basically calling him out on being just a child . . . Bieber specified he wanted to look taller and buff. Bigger bulge implied.”
Okay, enough about Bieber.
Images via CK