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On Your Mark | Mark St. James

Fashion Blogger Mark St. James on Menswear, Travel and Grooming

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A New LV Has Arrived

20/02/2015 by Mark St. James 2 Comments

Louis-Vuitton-Twist-Malletage Pin It!
Louis-Vuitton-Twist-Malletage-ad-campaign Pin It!
Louis-Vuitton-Twist-Malletage-black Pin It!

Louis Vuitton is Twisting Things Up

I worked in ladies handbags for about a year as the Fendi handbag specialist and the best part… the BEST part, was that the Fendi handbags were situated right beside the Louis Vuitton boutique and I got to see all the new pieces as they came in. I was there when they introduced damier geant for the first time… well not the first first time… but the Marc Jacobs first time… and I was oohing and aahing then. Today I opened my Vogue and saw the first of what can only be described as a revolution in Louis Vuitton handbags.

When the silhouette of a bag changes it’s one thing, when a new fabrication is introduced into a brand of note like Louis Vuitton, it’s a completely other thing. But when the logo of a brand changes to accommodate for innovation on a handbag… call the fashion police! To CELEBRATE! And tell them to bring champagne! it’s gonna be a party!

By twisting the logo, you open the bag. Genius! Okay it’s not revolutionary per se… BUT it is pretty exciting if youre into that sort of thing and I am and I’m pretty sure you are too because you’re still reading this.

The new collection for Spring 2015 includes some pretty swanky epi leather colors including sky blue, cherry red and black all with the chain-link fence white overlay. The sliding chain has a comfortable shoulder pad and inside there’s a removable mirror, so… style meets beauty. #perfection

When it comes to Louis… they know how to make a handbag and the Twist Malletage is a perfect example of the brands innovation and desire to best themselves. Which.. I imagine… must get more and more difficult each season.

Meanwhile… Marc Jacobs delivers a crazy amazing collection for his ready to wear line for Fall 2015. But that’s another story.

Marc Jacobs Fall 2015

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Filed Under: Louis Vuitton Tagged With: epi leather, Louis Vuitton, twist malletage

Comments

  1. Rena says

    23/02/2015 at 12:37 pm

    Not my favorite logo

    Reply
  2. @FashioninTime says

    23/02/2015 at 12:38 pm

    A New LV Has Arrived http://t.co/JbZN88ODwd via @marquis_fashion

    Reply

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