Sid Neigum Fall Winter 2103 at World MasterCard Fashion Week
We’ve been a long time advocate of Sid and have enjoyed his collections ever since Western Canada Fashion Week… back in the day. It is with great pleasure that I tell you how much I loved the line and am proud of this design star to shine brighter than ever.
I’m glad I waited to write this review until today because I got to sit down with him during a TFI (Toronto Fashion Incubator) press brunch and ask him some in-depth questions I had regarding his line and its growth. I was blown away by this thick laser printed material that he showed on the runway in a few looks. After I spoke with him I found out it was actually laser jacquard, comes from Japan and is very expensive. This new drive for quality and luxurious fabrics has garnered the attention of some heavy hitting buyers from some of the worlds leading retailers.
Another laser jacquard fabric was made to have poppies in bloom in monochromatic shading. This was crafted into a cute shift dress and an adorable billowing bubble style jacket that made crowd gasp with delight. You really know it’s good when all the bloggers whip out their PDA’s and snap a shot then furiously social media the crap out of the image to Instagram, Twitter, Pinterest, Tumblr, Facebook, and Flickr. I was one of them.
Luckily I got a sneak peak of the collection and models before the show and above the partition I could see these theatrical hair lollipops poking up, WAAAAAAY UP… over the black curtain signifying some crazy @ss hair that was about to (no doubt) blow my mind. It did. The Samurai buns were standing straight up and were a spectacle to say the least. But amongst the madness back stage was Sid Neigum, meticulously adjusting collar one millimeter this way… then that… obviously making the look just exactly right.
His adjustments paid off and he was able to deliver the best show I’ve seen to date. Clients, buyers, and independent store owners hold onto your hats because I know exactly where you should put your clothing budget for Fall 2013; and it’s with Sid.
Collection photo’s by Jesse Milns