In an unexpected move by Tom Ford, he has decided to release the time and day of his new women’s fashion collection. The show is scheduled for 6pm on Sunday, September 18 in London for London Fashion Week. Revealing the details of his show is a welcomed change from previous seasons where the top designer permeated only a handful of key press and high value clients to the shows and sworn them to secrecy.
For a complete list of designers see the London Fashion Week Schedule.
This change of policy by Tom Ford comes on the heels of the brands recent announcement that they will be launching a line of cosmetics, from skin treatments to high-end brushes, available in select locations in September with a full launch in early October.
Tom Ford President Caroline Geerlings was quoted saying: “The Tom Ford Beauty Collection was designed with the very discerning global luxury consumer in mind, and will only be available in highly selective points of distribution.
“As this luxury consumer travels the world, the travel retail channel is an ideal way of connecting with her.”