A change in the name. LG is Out, Master Card is In!
Toronto fashion week, formally LG Fashion Week is North America’s second largest fashion week, next to Mercedes-Benz in New York City, and continues to vie for more international recognition.
Making very light of the transition in sponsorship, Robin Kay, President of the FDCC stated simply that TFW had found a new partner in MasterCard. Toronto Fashion Week will now be presented by MasterCard, instead of previous sponsor LG, which worked with the FDCC for three years, spanning six seasons.
While Toronto Fashion Week falls off the time with ease, it may be a little bit of a mouth full for must to contently add “World Master Card” in front of Fashion Week or in place of simply calling it Toronto Fashion Week, but that is price for having good sponsorship.
This year’s Twitter handle will be @WMCFashionWeek with the hashtag #WMCFW.
We at fashion Collections look forward to see how this new partnership shapes up, and hope beyond hope that it continues to nurture and grow native Canadian designers. Toronto and Canada at large have some truly remarkable and talented new designers emergins every season, Toronto Fashion Week provides a great venue to gain some exposure and momentum.
World Master Card Fashion Week begins March 12th to 17th.